Discontinuous changes force companies to:
A) Lower their prices
B) Take drastic strategies in order to be successful
C) Expand long-term research and development capabilities
D) Implement an integrated sales strategy into the corporate culture
E) Move from relationship to transactional selling

Question

Quizplus · Accepted Answer

Discontinuous changes refer to significant shifts in technology, markets, or consumer behaviors that can disrupt existing business models. In order to adapt and remain competitive, companies often need to take drastic strategies such as reorganizing their operations, entering new markets, or adopting new technologies. Simply lowering prices or implementing a new sales strategy may not be sufficient to address the disruption caused by a discontinuous change. Therefore, option B is the best choice.

Discontinuous Changes Force Companies To