A sucker may be born every minute, but if your business depends on repeat business and word-of-mouth advertising:
A) Transactional sales will work best
B) Relationship selling will conflict with ethical standards
C) High ethical standards are required
D) Sales managers will need to control all aspects of the sales process
E) Static sales strategies will work best

Question

Quizplus · Accepted Answer

For a business that depends on repeat business and word-of-mouth advertising, having high ethical standards is crucial. This will help build trust and loyalty with customers, leading to long-term success. Transactional sales may work in the short-term, but they do not prioritize building relationships and ethical practices. Relationship selling, when done ethically, can be a valuable tool for creating repeat business and positive word-of-mouth advertising. Sales managers should facilitate and guide ethical practices, but controlling all aspects of the sales process may not be feasible or effective. Similarly, static sales strategies may not always be appropriate for changing markets and customer needs.

A Sucker May Be Born Every Minute, but If Your