Which one of the following accepted the position of corporate vice president of public relations on the conditions that he would have a voice in policy, that company performance would be the basis of its reputation, and that he would not simply serve as a publicity specialist?

Question

Quizplus · Accepted Answer

The conditions mentioned in the question are closely associated with the approach of Arthur Page, who believed that a company's reputation should be based on its performance, and not just on false propaganda. He served as the vice president of public relations at AT&T and insisted that PR should play a crucial role in shaping and implementing organizational policies.

Which One of the Following Accepted the Position of Corporate