When the nation's first publicity agency was founded in the mid-1900s, common practices included keeping clients' names secret and paying newspapers to carry the information provided by the agency.Which early pioneer changed these practices when he issued what later became known as the "Declaration of Principles"?

Question

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Ivy Lee issued the "Declaration of Principles" in 1906, which called for transparency and honesty in communication with the public. He advocated for sharing truthful information about clients and shaping public opinion based on facts, rather than manipulating it through paid advertising. This marked a significant shift in the way that public relations was practiced and laid the foundation for modern public relations ethics.

When the Nation's First Publicity Agency Was Founded in the Mid-1900s