Which practitioner is credited as being the first to realize the fallacy of publicity unsupported by good deeds, was among the first to use the "handout" (press release)on a large scale, and had great impact on the practice by issuing a "Declaration of Principles" in 1906?

Question

Quizplus · Accepted Answer

Ivy Lee is credited with all of these accomplishments. He is considered one of the pioneers of modern public relations and laid the foundation for the profession's ethical standards with his Declaration of Principles.

Which Practitioner Is Credited as Being the First to Realize