Which two authors helped pave the way for public relations to become an area of academic study and professional practice when they published the first edition of our text, Effective Public Relations, in 1952?

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Scott Cutlip and Allen Center helped pave the way for public relations to become an area of academic study and professional practice when they published the first edition of our text, Effective Public Relations, in 1952.

Which Two Authors Helped Pave the Way for Public Relations