All of the following are commonly used organizational buying criteria EXCEPT:
A)price and other financing assistance.
B)the technical expertise of the salespeople.
C)past performance on previous purchases.
D)the number and distribution of retail outlets likely to carry the product.

Question

Quizplus · Accepted Answer

The number and distribution of retail outlets likely to carry the product is a criterion that is more relevant to consumer buying behavior rather than organizational buying behavior. Organizational buying criteria typically include factors such as price, technical expertise of salespeople, and past performance on previous purchases.

All of the Following Are Commonly Used Organizational Buying Criteria