The Danish Carsten Maersk is an ocean-going container ship that is longer and only a bit narrower than three football fields laid out end zone to end zone. If you were to set the ship's load of containers end to end, they would stretch 27 miles. To handle this
ship and her sister ships, Los Angeles is building Maersk a completely new facility at a cost that could top $800 million. The terminal is rising in the middle of the harbour on dredged material and ten million tons of rock that will form a 685-acre island connected to the rest of California by rail line and highway. When the initial phase
opened in 2002, Maersk, which has an exclusive 25-year lease, had room to dock three of these huge ships. Every city on the West Coast wanted to be selected by Maersk as a terminal city, but only the Port Authority of Los Angeles was able to build the
relationships needed to convince Maersk that it could handle the load. This is an example of:
A)inverse marketing.
B)supplier development.
C)inside-out marketing.
D)demarketing.

Question

The Danish Carsten Maersk is an ocean-going container ship that is longer and  only a  bit narrower than three football fields laid out end zone to end zone. If you were to set  the ship's load of containers end to end, they would stretch 27 miles. To handle this
ship and her sister ships, Los Angeles is building Maersk a completely new facility at a cost that could top $800 million. The terminal is rising in the middle of the harbour on dredged material and ten million tons of rock that  will  form  a  685-acre  island connected to the rest of California by rail line and highway. When the initial phase
opened in 2002, Maersk, which has an exclusive 25-year lease, had room to dock three    of these huge ships. Every city on the West Coast wanted to be selected by Maersk as a terminal city, but only the Port Authority of Los Angeles was able to build the
relationships needed to convince Maersk that it could handle the load. This is an example of:
A)inverse marketing.
B)supplier development.
C)inside-out marketing.
D)demarketing.

Quizplus · Accepted Answer

The Port Authority of Los Angeles building a new facility specifically to accommodate Maersk's large container ships is an example of supplier development, where the buyer (in this case, the port) invests resources to ensure the supplier (Maersk) has the necessary capacity and capabilities.

The Danish Carsten Maersk Is an Ocean-Going Container Ship That