The primary reason organizations buy products and services is to help them achieve their objectives. Which of the following statements does NOT illustrate a typical organizational buying objective?
A)Sears launches the Anthony Mark Hankins Signature Collection of clothing for women, forging a link with minority- and women-owned suppliers and vendors.
B)Nissan Motor Company switches its ad agency because it expects the new agency to develop a more effective ad campaign to sell more cars and increase revenues.
C)Southland Corporation buys automated inventory systems to increase the number of products sold in its 7-Eleven outlets and to keep them fresh.
D)Caroline buys a new dress because she wants to reward herself for achieving a bonus at work.

Question

Quizplus · Accepted Answer

Option D does not illustrate an organizational buying objective as it is a personal buying decision made by an individual employee rather than a strategic purchase made by the organization as a whole. Options A, B, and C all illustrate typical organizational buying objectives such as supplier diversity, revenue generation, and operational efficiency, respectively.

The Primary Reason Organizations Buy Products and Services Is to Help