McCain is the largest French Fries provider to the food service and institutional market segment. When McCain decides to have a presence in over 100 countries, even if they are not profitable, their growth strategy is:
A)product development
B)market development
C)diversification
D)market penetration

Question

Quizplus · Accepted Answer

McCain's strategy of expanding their presence to over 100 countries, even if they are not profitable, indicates market development. This means they are seeking to grow their market share by targeting new geographical markets with their existing products. The fact that they are already a leading French Fries provider to the food service and institutional market segment shows that they are not engaging in product development or diversification. They are also not trying to penetrate deeper into their existing market segment, as they are expanding to new countries instead.

McCain Is the Largest French Fries Provider to the Food