Mars Incorporated targets health-conscious females by advertising its 3 MUSKETEERS Bar which has "45 percent less fat than average of the leading Chocolate brands." It uses clever television ads to promote this product benefit and is achieving good sales results using this strategy. What phase of the Strategic Marketing Process is Mars at?
A)the planning phase
B)the advertising phase
C)the control phase
D)the implementation phase

Question

Quizplus · Accepted Answer

Mars Incorporated is in the implementation phase of the Strategic Marketing Process since it is using advertising to promote its product and is achieving good sales results. It has already completed the planning phase where it identified the target market (health-conscious females) and developed a strategy to appeal to them (highlighting the low-fat content of the product).

Mars Incorporated Targets Health-Conscious Females by Advertising Its 3 MUSKETEERS