Mars Incorporated targets health-conscious females by advertising its 3 MUSKETEERS® Bar which has "45 percent less fat than average of the leading Chocolate brands." It uses clever television ads to promote this product benefit and is achieving good sales results using this strategy. Mars is_________ in the Implementation phase of the strategic marketing process.
A)designing the marketing organization
B)executing the marketing program
C)developing schedules
D)obtaining resources

Question

Quizplus · Accepted Answer

Mars Incorporated is executing the marketing program by using clever television ads to promote the health benefits of its 3 MUSKETEERS® Bar.

Mars Incorporated Targets Health-Conscious Females by Advertising Its 3 MUSKETEERS®