Mars Incorporated targets health-conscious females by advertising its 3 MUSKETEERS Bar which has "45 percent less fat than average of the leading
Chocolate brands." It uses clever television ads to promote this product benefit and is achieving good sales results using this strategy. Mars is _________in the second stage Of the strategic marketing process.
A)planning the marketing program
B)designing the marketing organization
C)executing the marketing program
D)determining the marketing strategy

Question

Quizplus · Accepted Answer

Mars Incorporated is executing the marketing program by using clever television ads to promote the health benefit and achieve good sales results. This indicates that the company has already planned the marketing program and determined the marketing strategy, and is now in the execution stage. Designing the marketing organization is not applicable in this scenario.

Mars Incorporated Targets Health-Conscious Females by Advertising Its 3 MUSKETEERS