Reference: 19-02
TB Figure 1

-Each phase of the strategic marketing process creates its own unique type of output report. Which of the following would be associated with the planning phase?

Question

Reference: 19-02
TB Figure 1
 
-Each phase of the strategic marketing process creates its own unique type of output report. Which of the following would be associated with the planning phase?

Quizplus · Accepted Answer

The planning phase of the strategic marketing process typically results in the development of a marketing plan or program, which defines the goals and strategies for achieving them. Action memos (A) and corrective action memos (B) are more likely to be associated with the implementation and control phases of the process, respectively. Performance reviews (D) may be conducted throughout the process, but are not specific to the planning phase.

Reference: 19-02 TB Figure 1