Based on relative competitive scope (broad target to narrow target)and source of competitive advantage (lower cost to differentiation), Porter's four generic business strategies are differentiation, cost focus, differentiation focus, and:

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The fourth generic business strategy is cost leadership, which focuses on becoming the lowest-cost producer in an industry while maintaining an acceptable level of quality. This strategy often involves striving for economies of scale, streamlining operations, and minimizing expenses in all areas of the company's operations.

Based on Relative Competitive Scope (Broad Target to Narrow Target)and