Reference: 19-02
TB Figure 1

-Referring to TB Figure 1, each phase of the strategic marketing process creates its own unique type of output report. Which of the following would be associated with the implementation phase?

Question

Reference: 19-02
TB Figure 1
 
-Referring to TB Figure 1, each phase of the strategic marketing process creates its own unique type of output report. Which of the following would be associated with the implementation phase?

Quizplus · Accepted Answer

Action memos that tell who is to do what by when are associated with the implementation phase of the strategic marketing process. This phase involves putting the plans into action and making sure that tasks are accomplished according to the schedule. Action memos help ensure that everyone involved knows what their responsibilities are and when they need to be completed.

Reference: 19-02 TB Figure 1