A firm following a differentiation strategy would be found in n Figure 19-4.

Question

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A firm following a differentiation strategy aims to offer unique or superior products or services compared to their competitors. Quadrant B represents firms that have a high level of differentiation but serve a narrow market. This is because the differentiation strategy often involves adding specialized features or offering personalized services, which may not be profitable when targeting a broad market.

A Firm Following a Differentiation Strategy Would Be Found in N