The more a marketing plan is based on__________ , rather than guesses, the less uncertainty and fewer risks are associated with executing it.

Question

Quizplus · Accepted Answer

A marketing plan that is based on facts and valid assumptions derived from research and analysis of market data is likely to have a higher degree of accuracy and reliability than one based on intuition and forecasts, or industry predictions and sales forecasts. Past historical data may be useful in developing a marketing plan, but it is not sufficient on its own to account for the impact of changing market conditions and consumer trends.

The More a Marketing Plan Is Based On__________ , Rather