Which marketing strategy would most likely offer the greatest economies of scale in marketing costs?

Question

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Market specialization involves focusing on a specific market segment and offering a specialized product for that market. This strategy enables a company to achieve economies of scale in marketing costs by targeting a specific audience with focused and efficient marketing efforts. This approach can help a company to increase its brand recognition and customer loyalty, which can ultimately reduce marketing costs over time.

Which Marketing Strategy Would Most Likely Offer the Greatest Economies