Mail Boxes Etc. (MBE)established a strategic relationship with UPS, whereby UPS took a 10 percent equity position in MBE. The combination of the resources and the expertise of MBE and UPS helped the sale of MBE franchises. The two companies engaged in_________ in which they shared customer, competitive, and company information for each other's mutual benefit and, in turn, to benefit MBE's customers.

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Quizplus · Accepted Answer

The situation described is an example of partnership selling, as MBE and UPS are working together to share information and resources to benefit each other's customers. The other answer choices do not accurately describe the situation.