Cisco often joins forces with their clients to develop and offer customized IT equipment that meet the needs of that client. This is an example of:

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Partnership selling is when a company works closely with their clients to develop and offer customized solutions that meet the specific needs and requirements of that client. Cisco's approach of joining forces with their clients to develop customized IT equipment is a perfect example of partnership selling.

Cisco Often Joins Forces with Their Clients to Develop and Offer