Which sales strategy is likely to be used to inform physicians at their clinics to recommend a new form of antibiotic for viruses?

Question

Quizplus · Accepted Answer

Missionary salespeople are typically used in the pharmaceutical industry to inform and educate physicians about new drugs and treatments. Their primary goal is to generate interest and promote the benefits of the product, with the hope that the physician will then recommend it to their patients. This type of sales approach is particularly important in the healthcare industry, where the decision-making process is often complex and involves multiple stakeholders.

Which Sales Strategy Is Likely to Be Used to Inform