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Marilyn Called the Butterball Hotline to Learn How to Prepare

Question 46

Multiple Choice

Marilyn called the Butterball hotline to learn how to prepare her Thanksgiving turkey and dressing. The toll-free number that Butterball uses each holiday season to provide information on how to prepare turkey is an example of __________.


A) inbound telemarketing
B) multichannel selling
C) outbound telemarketing
D) interactive marketing

Correct Answer:

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