The increasing importance of nurturing long-term and widespread relationships with customers has led many firms to adopt a selling approach, which uses several professionals to make a sale and win a contract. This approach is called:

Question

Quizplus · Accepted Answer

The approach described is team selling, where multiple professionals work together to make a sale and build a long-term relationship with the customer. Cooperative selling and missionary selling both involve single salespeople, and account management is more focused on managing existing customer accounts rather than making new sales.

The Increasing Importance of Nurturing Long-Term and Widespread Relationships with Customers