DuPont assigned chemists, sales and marketing executives, and regulatory specialists to create an herbicide for corn growers that recorded sales of $57 million in its first year. This type of sales approach is called:

Question

Quizplus · Accepted Answer

The sales approach described involves multiple individuals from different departments working together to create and sell a product, which is known as team selling.

DuPont Assigned Chemists, Sales and Marketing Executives, and Regulatory Specialists