Which stage in the personal selling process will a salesperson begin converting a prospect into a customer by creating a desire for the product he or she is selling?

Question

Quizplus · Accepted Answer

The presentation stage is where the salesperson will showcase the features and benefits of the product or service in order to create a desire in the prospect and convince them to become a customer. The approach stage is the initial introduction, the preapproach stage is the research and preparation before the approach, and the close stage is the final step in which the salesperson seeks to solidify the sale.

Which Stage in the Personal Selling Process Will a Salesperson