The sales manager instructed the salesperson to "make 500 customer contacts between January 1st and July 1st." The sales manager used a(n)__________sales objective.

Question

Quizplus · Accepted Answer

The sales manager's instruction focuses on the activities or efforts (number of customer contacts) the salesperson needs to undertake, which is characteristic of an input-related sales objective. These objectives are concerned with the amount of work or effort put in, rather than the results or outcomes of those efforts.

The Sales Manager Instructed the Salesperson to "Make 500 Customer