A sales plan is a statement that outlines the goals, strategies, and tactics for a sales team to achieve its objectives. It sets out the target customer segments, sales objectives, sales strategies, and action plans to achieve those objectives. It is the roadmap that guides a sales team towards success. Options A, C, and D are incorrect as they describe other sales-related concepts.

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A Sales Plan Is A

Question 139

Multiple Choice

A sales plan is a:

A) method of determining a fair and equitable compensation plan that considers more than simply sales revenue; it includes a weighted system for different types of items or different sized territories to cover.
B) statement describing what is to be achieved and where and how the selling effort of salespeople is to be deployed.
C) formula-based method for determining the size of a salesforce that integrates the number of customers served, call frequency, call length, and available selling time to arrive at a salesforce size figure.
D) method of identifying the target market that most closely meets the special skills of the salesforce.

Correct Answer: