Florida Department of Citrus developed the "To Your Health" campaign to show the benefits of orange juice. The goal of these ads is to increase demand for orange juice as it competes with other beverages. This is an example of a(n)advertisement.

Question

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The "To Your Health" campaign is designed to promote the benefits of orange juice over other beverages, which aligns with competitive institutional advertising aimed at increasing demand for a product category.

Florida Department of Citrus Developed the "To Your Health" Campaign