The Beef Council promotes a series of ads in which the tag line is "Beef-it's what's for dinner." The purpose of these ads is to encourage the audience to eat more beef. This type of ad is a _________ _.

Question

The Beef Council promotes a series of ads in which the tag line is "Beef-it's what's for dinner." The purpose of these ads is to encourage the audience to eat more beef. This type of ad is a _________  _.

Quizplus · Accepted Answer

The ad is a competitive institutional ad because it aims to promote beef consumption over other types of protein or food options, highlighting beef as the preferred choice for dinner.

The Beef Council Promotes a Series of Ads in Which