The objective of institutional advertisements is to_________ , rather than promote a specific good or service.

Question

Quizplus · Accepted Answer

The objective of institutional advertisements is to build goodwill or an image for an organization, rather than promote a specific product or service. These advertisements focus on the organization's values, culture, achievements, and mission, with the aim of enhancing its brand reputation and establishing a positive image in the minds of its stakeholders, including customers, employees, investors, and communities. Institutional advertisements use emotional appeals, storytelling, slogans, and imagery to create a lasting impression of the organization's identity, personality, and social purpose.

The Objective of Institutional Advertisements Is To_________ , Rather Than