Institutional advertising can take all of the following alternative forms EXCEPT:

Question

Quizplus · Accepted Answer

Institutional advertising focuses on building and maintaining the reputation and image of an organization rather than promoting a specific product or service. Therefore, product institutional advertising is not a valid form of institutional advertising. The other answer choices represent different types of institutional advertising: competitive (comparing the organization to its competitors), reminder (reinforcing the organization's message), and pioneering (introducing new information or ideas about the organization).

Institutional Advertising Can Take All of the Following Alternative Forms