An ad for an international consulting firm was intended to communicate the company philosophy - that you can be big and nimble at the same time - rather than sell any one particular service provided by the company. The ad is an example of _________advertising.

Question

Quizplus · Accepted Answer

The ad is an example of pioneering advertising, which is aimed at creating brand awareness and promoting the company's philosophy rather than a particular product or service.

An Ad for an International Consulting Firm Was Intended to Communicate