Advanced technology may soon allow a shopper, who is looking at different choices of canned spaghetti sauce at Loblaws, to receive an ad from Prego spaghetti sauce describing the advantages of their brand over the house brand. This is an example of:

Question

Quizplus · Accepted Answer

This scenario describes just-in-time communications, which is a type of targeted advertising that is delivered to consumers in real-time based on their current behavior or location. The shopper's physical presence in the store and browsing of the spaghetti sauce options triggers the delivery of the ad from Prego, which is designed to influence their purchase decision in favor of that brand.

Advanced Technology May Soon Allow a Shopper, Who Is Looking