Programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products are known as:

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Cooperative advertising programs involve a manufacturer and retailer working together to promote the manufacturer's products, with the manufacturer typically paying a percentage of the retailer's advertising expenses. Trade promotion programs involve incentives to encourage retailers to purchase and promote the manufacturer's products, while cause-related marketing programs involve a partnership between a company and a nonprofit organization to promote causes and products. Consumer promotion programs involve incentives to encourage consumers to purchase the manufacturer's products.

Programs in Which a Manufacturer Pays a Percentage of a Retailer's