The concept of delivering media messages in a way that increases the likelihood of reaching more people with a message close to the time of their purchase decision is known as:

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Recency refers to the concept of delivering media messages close to the time of a consumer's purchase decision, which increases the likelihood of the message being effective. Sales promotion refers to short-term incentives aimed at encouraging immediate purchases, rating is a measure of the size of an audience, and reach refers to the number of people who have been exposed to a message.

The Concept of Delivering Media Messages in a Way That