TransWave International is a small company that has developed a system that uses the web and patented electronic sensors as an early-warning device for pipeline leaks. Pipeline safety is becoming a big issue in North America as more natural gas lines are being laid near populous centers. The timing is right for this company to be extremely successful, but it must make itself known to oil companies. One method it used was an article about the company in Business 2.0 magazine. This article described the
Company, what its product could do, and why the product was needed. The article was an example of:

Question

Quizplus · Accepted Answer

The article in Business 2.0 magazine is an example of publicity, which is a form of free media coverage that can generate awareness and interest in a company or product. It differs from advertising because it is not paid for by the company and is not necessarily under its control. In this case, the article helped to promote TransWave International and its pipeline leak detection system to potential customers in the oil industry.

TransWave International Is a Small Company That Has Developed a System