A new start-up needs to solidify their distribution channels for a new product. Considering they are in the growth stage of the product life cycle, which promotional element would they most likely use?

Question

Quizplus · Accepted Answer

Personal selling is the most effective promotional element for a start-up in the growth stage of their product life cycle. This is because the company needs to establish relationships with potential customers and educate them about the benefits of their product. Personal selling allows for a personalized approach to sales, enabling the company to address any concerns or questions the customer may have. Additionally, personal selling can help the company gain valuable feedback and insights from customers, allowing for continuous improvement of the product.

A New Start-Up Needs to Solidify Their Distribution Channels for a New