Figure 16-3

-Informing the consumer is the promotional objective during which stage of the product life cycle as shown in Figure 16-3?

Question

Figure 16-3
 
-Informing the consumer is the promotional objective during which stage of the product life cycle as shown in Figure 16-3?

Quizplus · Accepted Answer

The image shows the different stages of the product life cycle and the corresponding promotional objectives. The stage where informing the consumer is the primary objective is the introduction stage, which is marked in green. Therefore, the best choice is C.

Figure 16-3 -Informing the Consumer Is the Promotional Objective During Which Stage