Figure 16-3

-Reminding buyers of the product's existence is the promotional objective during which stage of the product life cycle as shown in Figure 16-3?

Question

Figure 16-3
 
-Reminding buyers of the product's existence is the promotional objective during which stage of the product life cycle as shown in Figure 16-3?

Quizplus · Accepted Answer

During the maturity stage of the product life cycle, the promotional objective is to remind buyers of the product's existence and to maintain awareness and interest in the product. This is because the product has reached its peak in terms of sales and market saturation, so the focus is on retaining market share and preventing a decline.

Figure 16-3 -Reminding Buyers of the Product's Existence Is the Promotional Objective