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With Respect to Promotional Element Decisions, a Product's Ancillary Services

Question 108

Multiple Choice

With respect to promotional element decisions, a product's ancillary services pertain to:


A) non-warranted product features.
B) product features not originally envisioned by the manufacturer.
C) the technical sophistication of the product.
D) the degree of service or support required after the sale.

Correct Answer:

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