With regard to a product for which a promotional mix is being developed, complexity:
A) refers to the degree of service or support required after the sale.
B) can be assessed in terms of financial risk, social risk, and physical risk.
C) in a product means that there should be less emphasis on personal selling.
D) refers to the technical sophistication of the product and hence the amount of understanding required to use it.
Correct Answer:
Verified
Q100: While only using one channel of communication
Q101: Figure 16-3 Q102: Which promotional element would you most likely
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