At which stage in the product life cycle would a company's promotional objective most likely be to increase the level of consumer awareness?

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, the company's main objective is to create awareness among potential customers and establish a market for the product. Therefore, the promotional objective during this stage would be to increase the level of consumer awareness.

At Which Stage in the Product Life Cycle Would a Company's