A small film company is releasing a documentary based on the efforts of a group dedicated to saving endangered species. The company believes the credibility of its film is critical to its financial success. Which promotional element should it employ?

Question

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Using publicity will allow the documentary to gain exposure and credibility through third-party endorsement. Media outlets, such as newspapers or TV networks, may provide reviews or feature stories on the film and the group's efforts to save endangered species, which can increase the documentary's credibility and attract more viewers. Direct sales, giving away free posters, and inviting members of the group to speak to school children may also be effective promotional tactics, but they are not specifically focused on building the documentary's credibility.

A Small Film Company Is Releasing a Documentary Based on the Efforts