Which promotional element would you most likely use during the growth stage of the product life cycle to solidify channels of distribution?

Question

Quizplus · Accepted Answer

During the growth stage of the product life cycle, it is important to solidify channels of distribution. Personal selling is the best promotional element to achieve this goal, as it involves direct interaction with distributors and allows for customization of the sales message to fit the needs of each channel partner. Personal selling can also help to build relationships with key decision-makers in the distribution channel, which can lead to long-term partnerships and increased sales.

Which Promotional Element Would You Most Likely Use During the Growth