While only using one channel of communication is useful, combinations of many media alternatives (an effective IMC)are required to reach__________ today.

Question

Quizplus · Accepted Answer

In today's diverse and segmented marketplace, using only one channel of communication cannot effectively reach all the target markets. A combination of many media alternatives, such as television, radio, social media, and print ads, is required to reach many target markets.

While Only Using One Channel of Communication Is Useful, Combinations