Dominion is a Canadian supermarket. Recently, it began its Baby Club program, which mails its members a $20 gift certificate when they purchase a certain dollar amount of infant products. By offering this and similar loyalty-type programs, Dominion is trying to:
A)become more self-service.
B)move from self-service to full-service.
C)move from self-service to limited service.
D)move from limited service to full-service.

Question

Quizplus · Accepted Answer

By offering a loyalty program specifically for infant products, Dominion is not necessarily moving towards becoming more self-service or full-service. Instead, the focus is on enhancing the limited service that already exists by providing incentives for customers to continue shopping at Dominion for their infant-related needs. Thus, the best choice is C – move from self-service to limited service.

Dominion Is a Canadian Supermarket