Students from Berry College attended a performance at nearby Shorter College and were extremely impressed with the dance troupe that was the opening act. As soon as the students returned to Berry, they made arrangements for the entertainers to appear on their campus. On the day of the concert the venue was packed with students, but the quality of the performance was much lower than they had seen at the Shorter campus. The Berry students' disappointment was the direct result of which characteristic of services?
A)intangibility
B)perishabilit y
C)inseparabili ty
D)inconsisten cy

Question

Quizplus · Accepted Answer

The inconsistency of the performance is the direct result of the students' disappointment. This characteristic of services refers to the variability in quality that can occur with each performance, as it is dependent on the individual performers and their level of skill and energy on a given day.

Students from Berry College Attended a Performance at Nearby Shorter