You work for a company that segments customers by demographic information, and then markets specifically to those customers who are located in the Los Angeles area.This is an example of:
A) Target marketing
B) Cross-selling
C) Geographic marketing
D) Personalized customer communication

Question

Quizplus · Accepted Answer

The company is focusing its marketing efforts on a specific group of customers based on their location, which is a characteristic of target marketing.

You Work for a Company That Segments Customers by Demographic