Your company allows customers to "opt-out" of receiving email advertisements.This is referred to as:
A) Event-based marketing
B) Permission marketing
C) Customer churn
D) Customer preference marketing

Question

Quizplus · Accepted Answer

The act of allowing customers to choose whether or not they wish to receive email advertisements is known as permission marketing, which involves obtaining consent from customers before sending marketing messages. This approach is based on the idea that customers are more likely to engage with marketing messages that they have chosen to receive rather than those that are forced upon them.

Your Company Allows Customers to "Opt-Out" of Receiving Email Advertisements